Cosa possiamo fare per te?
Puoi contare su di noi per ogni progetto di comunicazione digitale. Le nostre attività si dividono in tre aree principali: contenuti, marketing digitale, software per realizzare i primi due. Ogni progetto è personalizzato in base alle tue esigenze specifiche.
Metaphor employs a team experts dealing with the daily management and maintenance activities of digital communication projects on the web. Our internal resources, freelancers and business partners are united in a common desire to guarantee quality. We like to do things well.
If you want to develop any digital activities of your company, manage relationships with users on Facebook, open a forum or a new section of your website updating it frequently, we can be your service provider.
We can support you in daily activities such as:
Preparation and publication of articles and multilingual ...continua...
You can contact us to launch a new site, provide an event or product support, renovate an existing website. Metaphor creates virtual communities and build ecommerce, editorial, institutional and promotional websites. We use both free (Linux, Apache, MySQLsql, PHP, Java etc.) and proprietary (Windows, IIS, Oracle, ASP, ASP.net, C # ...) platform systems and technologies. We use the best known open source tools to guarantee full ownership of the final project and eliminate license costs.
The site can be developed to your needs for content, graphics, technologies and updating rules. It can ...continua...
Goals cannot be achieved without proper skills, regardless of the used tools. For this reason, in every work we give great importance to the training of the customer's staff, in particular of people involved in activities related to updating website, sending newsletter, management of advertising budgets on Facebook and Adwords, and any other ordinary online tasks.
Training sessions are made of 4-6 hours, whatever the number of participants. Topics are chosen according to the specific needs of the participants. We can provide training both at your office and via videoconference.
Should you need to measure the return on marketing investment, don't just throw out a net. Databases allow you to define accurately the characteristics of a target and reach it via e-mail in a legal and privacy-friendly way, as the recipients of the messages authorize to process sensitive data. You just have to set the budget and inform us about your target customer. Not a single euro will be wasted on useless contacts!
We can help you identifying target users and studying the content and the layout of the message. We can also send it using market-leading tools, provide you a summary of ...continua...
An announcement and a price estimate. This is the traditional commercial message. But today, thanks to the Internet, you can deliver your message using right marketing strategies: editorial articles, press releases, guides and ebooks allow users to understand the advantages of your offer, unlike traditional text ads and banners which in most cases are ignored. This way of promoting is called content marketing.
In the words of Wikipedia:
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online, in order to expand the ...continua...
In order for your online activities to be performed as expected, it is essential to support them setting a great promotional strategy. You have to get the right target at the right time.
Today, the key places to be seen by over 25 million Italian Internet users are search engines. Metaphor helps you get the most out of your advertising on Google, Yahoo, MSN and other main search engines, both in organic results (seo, search engine optimization) and in pay-per-click campaigns (SEM, search engine marketing).
We can support you in the organization and management of the online marketing mix, ...continua...
It is no longer enough to attract more visitors to your website if they don't buy anything and you can't contact them again. Would you like to get back in touch with consumers who have implicititly shown interest in your products, and turn simple contacts into business opportunities? You're totally right!
This is why lead generation programs were created. To the value generated by the branding activity, they add some real and qualified leads who have already expressed an organic interest in your offer.
White papers, forums, microsites, newsletters etc. will open the door for meaningful ...continua...
Today, it is easy opening a sales site. The problem is everything that is not included: to make it more interesting and strong in order to be found on the web, setting you apart from your competitors. To do this, you need an advanced platform, trained collaborators, intuitive purchasing processes, well-chosen promotional activities and an excellent customer support.
Metaphor can support you in designing, creating and managing your ecommerce store. We can create a store as an independent site or as section of a main site. Then we analyze website traffic. Finally, we plan promotional ...continua...
Digital marketing projects are always closed to technical aspects: you cannot be successful on the Internet without knowing how to use it well. Some key strategic questions are: how just is it to invest, and what concrete results are expected? How to resize infrastructures? Which are the parameters to monitor to make sure everything goes according to plan? Which are the strategic levers for possible interventions?
It is with the analysis and definition of the guidelines that you form the basis to achieve your goals.
Metaphor provides you with the know-how and expertise gained in the field ...continua...
Today, people access the internet mostly through a mobile device like a tablet or a smartphone. This is why we realize any digital project built around mobile devices such as tablets and cell phones. We also optimize them for laptop and desktop. If the aim is to provide the user with a dedicated environment, we create appropriate apps for Android, iOS and Windows Phone. We publish them on major distribution sites, such as Google Play and iTunes, and we are able to support user requests for assistance and responses to their comments.
In order to achieve the goal of benefiting the simplicity ...continua...
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